As Scripture says reactionary, in the late 1980s, signed the Big Bang that formed the beginning of a new era in video games at home. An event such as the content of the Bible has an 8-bit game and ended up in the right way that will develop relationships in video games today. The console, which was of the rib (or at least technically) created than its predecessor. SEGA Genesis, in the dawn of the age of 16 bits.
Facts and figures:
Before starting:
With the 8-bit Nintendo Entertainment System video game market controls from 1984 to 1989, she is responsible coin op arcade manufacturer Sega his hat in the console biz at home with the Sega Master System.
Designed to go head-to-head against the NES, Master System was released years after cutting NES, and while a little more than the competition, it is not caught in North America really. Although the main system was a great success in Europe and became the dominant system in Brazil and the United States and Canada, has always been of the opinion that the NES of a poor man without a master "killer application" owner envied friends who all Super Mario Bros. 3 on Nintendo Keyboards played them.
After years of struggle for market share, and Sega is developing a new strategy. Instead of piggybacking the current market for 8-bit games, they will expand the first unit in a true 16-bit market with a system that is not only superior, but their authority with the use of a range of devices .
The huge engine configuration:
The system was named after the Sega Mega Drive, but it was already owns the rights to the United States of America the name Mega Drive by another company, and after trademark dispute Sega decided to use a different name for the system in North America. Was a great drive, known as the Sega Genesis in the United States and Canada, making it the first entity of a book of the Bible, which says that it bring in the new era in video games, named and they are in reality.
The arrival of Genesis
Sega Genesis is the first system of 16-bit unit. While TurboGrafx 16 before driving / Genesis Mega-release, it's not really a 16-bit system. The graphics card itself is 16 bit, but the processor still 8 bit. In addition, during the TGX16 in Japan published prior to the Mega Drive, Sega won TGX16 market in North America a few weeks ago.
SEGA Mega-campaign was launched in Japan in October 1988 to poor sales. Dominates the Japanese market by the TurboGrafx-16 (PC Engine in Japan called), which was launched last year to life, and had a turnover of more than for the Famicom (the Japanese version of the NES), and had a market share of Sega can but do not break.
Ten months later, in August 1989, was a Sega Genesis Sega in North America, and comes with a port of the hit on the streets con op changed animal. At the time, Sega CEO Michael Katz has put America marketing campaign and a focus on games , specifically geared to the American market by the name of celebrities for the sale of games like Michael Jackson Moonwalker.
Console Wars:
Although Genesis sold well in the late 80s, said he did not back its market share from Nintendo continues to dominate North America, and was strong with the release of Super Mario Bros. 3 in the 1988th
This led to a war with all the console Sega and Nintendo clash publicly. Keyboards that also tried to enter the North American market on behalf of TGX 16 and Neo Geo She landed on the side of the road.
Executive Director decided to Sega's headquarters in Japan for the transfer of the management of Sega of America, Michael Katz Tom Kalinske. Company began the new president of the American government focuses heavily behind the brand marketing and celebrity games for sale, but the establishment of a franchise killer application specially for the Genesis.
Tips Hedgehog these standards:
In 1991, the turning point began happening. With Nintendo of black market thanks to the Super Mario Bros. franchise has finally a Sega game swings as well, Sonic the Hedgehog. Specially designed for the American public, Sonic was fast and Innovation platforms and instant success. Players started scrambling to run and play on now for two years, Genesis unit, only a game of hot new.
However, Nintendo was the production of an atomic bomb in the console wars, appeared in the same year in the Sonic the coast of North America, as well as special access at the age of Nintendo's 16-bit Super Nintendo. SNES was a giant in the industry, despite the fact that sales are steadily increasing Genesis with Sonic, and was soon overshadowed by the SNES.
Then Kalinske aggressive, threw the game changed monster package with Genesis Sonic and replaced, and the unit price fell $ 10, so the 16-bit system is the cheapest on the market. Of course this means less profit on the devices, but once players have Genesis, SEGA bought that more than making money on the sale of individual games.
Worked Gamble and Genesis began to dominate sales. At the end of 1993, Sega 60% ownership of the market for 16-bit console in North America, with sales of Nintendo drops to 37%.
Mega Drive International:
Sega continued success in the 90 years of growth at the international level. While it is not already captured in Japan, benefited from the success of the system masters in Europe and Brazil and quickly became the best-selling 16-bit systems in these areas.
Today, Genesis is still considered one of the best consoles ever known from their mass release, with outlets popularity for the next generation of consoles, including the collection of a huge amount of Sonic eventually form a group (title Sega Mega Drive mounting Final International) . In Brazil there is a dominant force, and the engine is still manufactured by Mega Tech game with new games, which was specially issued for Brazil.
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