Date Sega Genesis - the dawn ...

He said that in the 1980s the establishment of a large vortex as we book the fact that the beginning of a new era in home video games. In such biblical proportions that limits the game 8-bit and on the right path that will develop in video games today grow happened. Console, which was supported by the rib (or at least technically) created than its predecessor. SEGA Genesis and the beginning of the era of 16-bit.

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Before you start:

With 8-bit Nintendo Entertainment, the video game market is dominated by 1984-1989 official manufacturer Sega coin-op arcade in the home with the Sega Master System thrown their hat into the world of money and the console.

Designed to go head-to-head against the NES, Master System was released break the NES years after, and while it was a little ahead of the competition, it has not really caught on in North America. While the system master great success in Europe, and was dominant in Brazil, and the system of the United States and Canada and has always been of the opinion that a poor man NES unowned network master "killer app" envied friends who all play Super Mario Bros. 3 on consoles have their Nintendo.

After years of struggle for a piece of the market, Sega developed a new strategy. Instead of piggybacking from the market to the current 8-bit game, they will be the first true 16-bit console on the market with a system that is not only superior, but to extend its power with the use of a number of devices.

Mega Drive Genesis is:

The system called the Sega Mega Drive, but it was already the U.S. rights to the Mega Drive name of another company is, and after a trademark dispute Sega chose a different name for the system in North America to use. Mega Drive as the Sega Genesis in the United States and Canada known, so that it was the first unit to the book of the Bible that says that he bring in a new era of video games, and in fact.

The emergence of Genesis

Sega Genesis is the first system with 16-bit unit. While the TurboGrafx-16 forward / Mega Drive version of Genesis, that's not really a 16-bit system, graphics card was the same 16-bit, but was still in the 8-bit CPU. In addition, while the TGX16 in Japan published prior to the Mega Drive, Sega won TGX16 market in North America for a few weeks.

SEGA Mega Drive launched in Japan to lower sales in October 1988 to life. Has dominated the Japanese market through the TurboGrafx-16 (PC Engine in Japan called), which was launched last year to life, and was outselling the Famicom (the Japanese version of the NES), and retaining market share in Sega not yet break .

Ten months later, in August 1989, was a Sega Genesis Sega in North America, and comes with a port of their hit con op arcade modified animal., If the CEO of Sega of America Michael Katz has established aggressive marketing campaign and focus on the games, specifically aimed at the U.S. market with celebrity names for the sale of games, such as Michael Jackson MOONWALKER the.

Console Wars:

Although Genesis is selling well in the late 80s, he did not reverse its market share from Nintendo continues to dominate North America, and was strong with the release of Super Mario Bros. 3 in 1988.

This led to war with each unit of Sega and Nintendo clash publicly. Try keyboards for the North American market as the TGX-16 and Neo Geo fell on the side of the road to use.

Executive Director decided to seat Sega in Japan for the conferral of management Sega of America Michael Katz Tom Kalinske. Companies, the new president of the American government began to heavily concentrated behind the marketing and branding celebrity to sell games, but instead of a franchise killer app, specifically for the creation of Genesis.

Hedgehog, which tipped the scales:

In 1991, the turning point began to happen. Nintendo has the lion's share of the market thanks to the Super Mario Bros. franchise Sega finally a game that also found appeal, Sonic the Hedgehog. For the American public Primarily Sonic platform was quick and immediate success and innovative. The players had to climb to get out and for two years Genesis console just to play a game of hot new.

However, Nintendo was the production of an atomic bomb in the console wars, appeared in the same year Sonic the coast of North America, has made an entry in the era of 16-bit Nintendo Super Nintendo. SNES was a giant in the industry, despite the fact that the sale of the book of Genesis has been growing steadily thanks to Sonic, he was quickly overwhelmed by the SNES.

Kalinske was then even more aggressive, he threw the game changed the monster package with Genesis Sonic and replaced, and dropped the unit price of $ 10, so the 16-bit system is the cheapest on the market. Of course this means less profit for hardware, but once players have bought Genesis, SEGA would do more than return on sales of individual money games.

Worked Gamble and Genesis began to dominate sales. At the end of 1993, Sega owned 60% of the market for 16-bit console in North America, with sales falling 37% Nintendo.

International Mega-HDD:

Sega continued success in the 90s of growth on an international level. While it's not really caught on in Japan, he also finished in the success of the master system in Europe and Brazil, and is fast becoming the best-selling 16-bit systems in these areas.

Today, Genesis is still considered one of the best consoles ever known, with outlets popularity of the games released comprehensive next-generation consoles, including a big plus in the end creating a Sonic (the title of the Sega Mega Drive Ultimate Collection International). In Brazil there is a dominant force, with the Mega Drive still from Tech game with new games released made specifically for Brazil.