Nintendo has witnessed a boom in the market for video games in Japan, but the game of market of the United States in ruins. Atari also had no way to prevent unlicensed securities to cause their system, the Atari 2600 are adjusted, and literally flooded the American market with poor quality games that the whole industry suffers from a bad reputation. Initially approached Atari to Nintendo's Famicom distribution in the United States, but the bad blood caused by years of competition, when Nintendo turned to Sears, which helped 2,600 settlement market at the beginning of Atari. With the decline in sales of video games and a stock of 2,600 units unmarketable, Sears also accepted. End of 1983, the Americans rushed into the market for video game cause most of the key players from the industry.
Convinced that their system still make a splash in the American market, Nintendo has made the preparations for the release of the Famicom in the United States itself, to learn from the failure of it to Atari. As developed by American consumers to designate video game system, I think the quality titles previously low Rename Nintendo Famicom published on behalf of the Nintendo Entertainment System (NES), and redesigned to look more like a recreation center component. At other companies from launching games unauthorized and low quality to prevent and put Nintendo 10NES castle chip that prevents unauthorized games to work on the system. They also developed a "Nintendo Seal of Quality" to refer not authorized games and officially licensed as a sign of quality.
Sold in 1985, Nintendo NES first test in New York and then to Los Angeles, Chicago and San Francisco to spread. This was the first successful launch and Nintendo expanded the national liberation in the United States as a whole. This step immediately immediately established reviving the video game market in the United States and Nintendo as the largest brand in the business.
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